1. You mentioned
that you checked for “little boys” in the background before a fitting. According to company lore, did one of the
little imps ever sneak into a session?
Yes.
I know of a number of instances where youngsters were caught either
eavesdropping or peeping into a fitting session. The reaction of the women
present ranged from anger to amused tolerance. I have been asked whether the
“little boys” were punished by being fitted with corsets, however, I know of no
such case.
2. Did little girls
(under 14) ever attend a session, and what were their reactions?
In
the 1960’s it was common for daughters to watch their Mothers being fitted.
This would be in preparation for their own fittings to come within a couple of
years. It’s much the same as a Father letting his son drive the family car in
the driveway of the house before being allowed on the road.
3.
When teens were fitted, if it was their first girdle, did they
experience “rite of passage” (“now I’m a woman”) emotions?
Very
much so. For many girls, stockings, adult underwear (meaning a girdle and
brassiere) and make-up were the defining moments of womanhood. Sadly many young
women learnt far too late that Motherhood is the real defining moment.
4. Were there any
husbands who objected to their wives’ purchases on the grounds that they
thought girdles and corselets were unnecessary items?
Rarely
in the 1960’s and 1970’s. These days, many men object to their wives even
wearing pantie-girdles. Fortunately my husband is not one of these men.
5. Did the males
(some? all?) at headquarters routinely observe models and/or visiting
corsetieres in their underwear, as happened when you were modeling your
maternity corselet? How blasé were they
about it? (E.g., how quickly did
visiting corsetieres at Spirellas who might never have “modeled” before adapt
to The Male Gaze? Were there written or
customary guidelines for them to observe, such as Don’t Stare (not to mention
Don’t Wink!)? How blasé were the models
and other undressed women there about being observed by males or being walked
around the plant to be checked out—or was the latter something that rarely
happened?
I
never met anybody who wasn’t embarrassed the first time they appeared in public
in their underwear or watched somebody else parade around undressed. Some of
the photographs on my web pages show the various degrees of confidence of the
amateur models. Professional models are, of course, unflappable, but even they
had their ‘first time’.
6. Were (to your
knowledge) many male employees embarrassed about where they worked? Did other males kid them about it? Many male employees were quite coy about
their jobs.
Even
when girdles and corsets were widely worn by women, there was always a smutty
undertone to the expression ‘ladies underwear’ which featured strongly in many
of the “Carry On” films for example.
7. Is there some
way to contact former managers at your company and collect anecdotes from
them? They must have a few dozen
interesting tales.
I
have been trying to do this for some years with limited success. So many of the
Spirella employees saw nothing unusual or remotely amusing in their work. I do
have a couple of interesting stories about ******** ******** and *******
*********’s daughter who were regular Spirella wearers, but such confidences
cannot be aired on the Internet.
8. Did Spirella
sell Merry Widows? To whom, and how
satisfied were they with them?
The
nearest item to a Merry Widow that Spirella sold was their Spirelette basque.
It was bought by brides but was such a low volume seller that it was
discontinued in the 1970’s.
9. How well did
“cold calls” go—i.e., calls where you introduced yourself by saying a mutual
acquaintance had given you her name?
Did you get any remarkable reactions from women who refused? What happened if only a man or child was at
home?
Cold
calling was never as successful as a positive recommendation, or better still,
an introduction. If the lady of the house was not at home, the corsetiere would
simply leave her card.
10. How many
customers failed to reorder, and why?
Failure
to re-order, which was thankfully not common, was due mainly to the expense of
the garments. Today, a Spencer corset costs about GBP 120. For a widow, that is
two weeks of state pension.
11. What happened if
the fit was badly off, e.g., because a novice corsetiere made a mistake. Were returns allowed?
Returns
were allowed and not infrequent. Sometimes the fitter would be at fault, but
often the client’s whims, or even body size, would change during the weeks it
took to construct the garment.
12. Was there a
repair service? What were the most
common repairs needed? Were there ever
amusing reasons why repairs were needed?
Repairs were carried out at the factory provided that the garment
was returned in a clean and laundered condition. The most common failure was
when the ends of the bones broke out of their casings. Splits in the material
from wearing the corset far too tight did occur. In the 1980’s there was a
disastrous batch of black orchid material which was not to specification. I
tore two (very expensive) corsets of this material by the simple act of sitting
down. Torn seams are very hard to repair and I only ever got one corset
repaired, at my own expense I might add. Spirella discontinued all black
material a few months later. It was a regrettable trend in the general decline
in the choice and quality of materials.
13. How long did an
average garment last? Did they outlast
store-bought garments? (I read recently
that European bras outlast American by 2 to 1, for some reason.) What failed first?
An
average garment can last from six months to several years. The variables are
regularity of wear, duration of wear, is the garment worn next to the skin, how
acidic is one’s perspiration and frequency of laundering the garment.
Spirella’s girdles definitely outlasted store purchased items particularly when
you consider the repair service. Elastic gets worn but can be replaced.
14. What was the
dropout rate for new corsetieres? Did
new (or experienced) corsetieres make any embarrassing or amusing blunders?
The
dropout rate was remarkably low. Many corsetieres needed the money and many saw
their services as a social need. Those that did drop out found the rewards poor
(by today’s standards a corsetiere earns something less than a chemist’s
assistant).
15. How long did it
take for first-time customers to get used to the “control” of the rigid
Spencer’s? Did you have to reassure
them that the garment and themselves would both get broken in over time?
The
women that wore the rigid Spencers usually had been wearing all their adult
lives, and so were used to the control. Certainly, a new corset will be like a
new pair of shoes and it does take about a week for corset and wearer to adopt
a comfortable compromise.
16. Did you need to
keep back-up measuring garments, etc. in the trunk of your car (e.g., in case
the customer was very fat)?
A
good corsetiere would always try to gauge the size of the customer over the
phone. Even on cold calls, a future appointment would normally be arranged. The
measuring garments were actually very versatile and could accommodate most
frames. Only once did a corsetiere of my acquaintance have to improvise with
two measuring garments to circumnavigate a huge client.
17. Did you ever get
a sense of the attitude of sloppy dressers of the time (e.g., like the wife in
“Anatomy of a Murder”) to well-girdled women?
The
attitude was one of jealousy, much in the same way that a plain woman will
criticise a pretty woman for wearing too much make-up.
18. Did you ever get
a sense of what the attitude of your customers was towards sloppy
dressers? Did they envy them their lack
of need for figure control, or look down on them as slackers, or regard them
with indifference?
Indifference,
unless it was a family member when pressure to ‘smarten up’ would be applied.
19. Did you ever get
a sense of the attitude of your customers toward other well-groomed women? Did you sense a feeling of camaraderie? (I’m developing a theory that women wanted
to look shipshape, in part, to one-up the male sex and raise women’s status
collectively.) Did you ever sense a
“team spirit” and an unspoken sense of feminine superiority to males in the realm
of clothing, body presentation, and demeanor?
That’s
a complex question that neither I, nor my husband can answer offhand. I’m not
sure that I feel superior when I try to look my best, I simply feel good.
“Roger K”
“Ivy Leaf”